Course curriculum

  • 1

    Introduction

    • Promo fun

    • Introduction

    • The 'Neuro' behind the marketing

  • 2

    We are instinctive beings

    • Before we start

    • Survival Instincts

    • Survival instincts in Marketing

    • Let's practice

  • 3

    We are emotional beings

    • Before we start

    • Our learning experiences

    • The dopamine rush in Marketing

    • Practical exercise

  • 4

    We are contextual beings

    • Before we start

    • 3 types of context

    • Context in marketing

  • 5

    The voice in our head

    • Before we start

    • Take control

    • Ego depletion

  • 6

    Conclusion

    • Final Conclusion

    • Understand - phase

    • Next Step